Project Wake Up Call

Shining a Light on a Local Community Crisis

The Road Home is a non-profit organization offering assistance to individuals and families experiencing homelessness in Utah. In addition to providing emergency shelter and case management, this private agency operates the largest shelter in the state with an ultimate aim of moving as many people as possible into permanent housing. Learn more here about how you can get involved with Hotel RL’s Project Wake Up Call and The Road Home’s mission to overcome homelessness in Salt Lake City and beyond.

It is estimated that on any given night in US, more than 600,000 people experience homelessness. As members of the lodging industry, we believe it is our duty to do something about this. Project Wake Up Call is the response.